Be the true you.

Introducing the world's first modular hair care line.

Created by David Glover. Launching fall 2017

David_web white small.png
 
 
 

We have created all our products from scratch, analyzing every ingredient.

 

We think of you.

We have created a modular hair care range, designed to be customized in the palm of your hand. 

All our products are paraben and sulphate free. They only contain sustainable ingredients and they are safe to use on your color and keratin treatment. They also protect your hair from heat and styling damage.

 
banner beachwalk new.jpg
 

Join the journey.

We know that your hair is a statement of your beliefs, your declaration of independence.

It is your most  immediate way of expression. Now we have made it easy.  

Get it now.

banner surfchick.jpg
 
 

Be the true you.

The first hair care line that you adapt to your needs.

Created by David Glover. Launching fall 2017.

 
 
banner dark new.jpg